WHITE PAPER:
Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
EBOOK:
With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
RESEARCH CONTENT:
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
WEBCAST:
In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
WHITE PAPER:
Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
WHITE PAPER:
While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
EGUIDE:
In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
