Market Strategy Reports

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Feb 2021 | Premiered: Apr 8, 2020

TechTarget

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

TechTarget

Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
TechTarget

Who You Gonna Call?
sponsored by TechTarget
EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 08 Feb 2021 | Published: 15 May 2020

TechTarget

Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now
sponsored by TechTarget
EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 08 Feb 2021 | Published: 10 Apr 2019

TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

TechTarget

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by TechTarget Customer Experience
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

TechTarget Customer Experience

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Customer experience strategy hinges on insight from analytics
sponsored by [24]7.ai
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7.ai

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice