Campaign Software White Papers

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Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

TechTarget

SaaS Takes Center Stage in 2014
sponsored by IBM
WHITE PAPER: Learn how subscription-based business applications are expected to make an even bigger impact in 2014 and beyond in this informative infographic.
Posted: 02 Oct 2014 | Published: 29 Jul 2013

IBM

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Better Decisions, No More Bottlenecks: 5 Metrics for Cross-Lifecycle Software Testing
sponsored by Tasktop
WHITE PAPER: This paper explores how leveraging data from disparate systems will give software testing teams the unique opportunity to become the hub of organizational quality. Uncover 5 best practices that will help expose critical issues, enable Agile development, create a more holistic view of the software development lifecycle, and more.
Posted: 08 Nov 2016 | Published: 08 Nov 2016

Tasktop

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise

Five Critical Steps to Achieving an Effective Application Security Program
sponsored by IBM
WHITE PAPER: Discover steps you can incorporate into every phase of the development process to improve your application security, and get an overview of application threats and the types of risks to prioritize and remediate.
Posted: 08 Oct 2014 | Published: 31 Dec 2013

IBM

Plan for Success when Migrating from GroupWise to Office 365
sponsored by Dell Software
WHITE PAPER: Take a look at this exclusive white paper to find out how you can utilize key factors of migration from GroupWise to Office 365, to propel yourself through a successful transition process.
Posted: 21 Feb 2014 | Published: 31 Dec 2013

Dell Software

HP Mobile Applications Services: Mobility is the New Interaction Model
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This white paper introduces one respected company's mobile applications service, which enables enterprises needing to create new systems of engagement on mobile technology to deliver secure, high-quality mobile apps.
Posted: 29 Aug 2014 | Published: 30 Jun 2014

Hewlett-Packard Enterprise

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Acronis Backup & Recovery® 11.5 Virtual Edition for Hyper-V®
sponsored by Acronis
WHITE PAPER: Check out this exclusive white paper to find out the ins and outs of Acronis Backup and Recovery 11.5 Virtual Edition for Hyper-V, and how it will provide top-notch protection for your Hyper-V environment.
Posted: 24 Feb 2014 | Published: 31 Dec 2013

Acronis