Marketing Automation White Papers

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Marketing Automation White Papers (View All Report Types)

Why More High-Performance Companies Are Depending on Intent Data sponsored by TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

Create and Print Salesforce Reports Anywhere, Anytime sponsored by Canon Information & Imaging Solutions WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer, Posted: 13 Aug 2013 \| Published: 31 May 2013 TOPICS: Cloud Computing \| Cloud CRM \| Content Management \| Forms Software \| Print Management \| Print Management Software \| Sales and Marketing Software \| Software as a Service

Contact Discovery Improves Performance of Direct Mail and Email Marketing sponsored by Harte Hanks WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management. Posted: 16 Dec 2014 \| Published: 16 Dec 2014 TOPICS: Sales \| Sales and Marketing Software \| Sales Contact Management Software \| Sales Information Systems \| Sales Representatives

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Implementing product mix optimization that works sponsored by Quintiq WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits. Posted: 01 Apr 2014 \| Published: 01 Apr 2014 TOPICS: Manufacturing \| Manufacturing Industry \| Manufacturing Software \| Manufacturing Systems \| Marketing \| Product Life Cycles \| Product Management \| Production Scheduling Software \| Sales \| Sales and Marketing Software \| Supply Chain Automation \| Supply Chain Execution \| Supply Chain Management \| Supply Chain Software \| Supply Chains

11 Steps to Successful Lead Nuturing sponsored by LeadLife Solutions WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships. Posted: 10 Jul 2013 \| Published: 10 Jul 2013 TOPICS: CRM \| CRM Software \| Lead Generation \| Lead Management \| Sales \| Sales and Marketing Software

Social Media: A Unified Strategy for Success sponsored by Hootsuite WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments. Posted: 16 Apr 2014 \| Published: 16 Apr 2014 TOPICS: CRM \| CRM Best Practices \| Human Resources Management \| IT Management \| Marketing \| Sales \| Sales and Marketing Software \| Social Computing \| Social Networking

What Management Must Know About Forecasting sponsored by SAS WHITE PAPER: Forecasts never seem to be as accurate as you would like them, or need them, to be. This white paper explores why forecasting is often poorly done and provides some ways to improve it. Continue reading to learn what management must know about forecasting. Posted: 04 Oct 2010 \| Published: 04 Oct 2010 TOPICS: Business Process Management \| Forecast/Demand Management Software \| Forecasting, planning and budgeting software \| Predictive Analytics \| Predictive Analytics Software \| Product Management \| Sales \| Sales and Marketing Software \| Sales Force Automation

Realizing Rapid ROI Through Mobility sponsored by BlackBerry WHITE PAPER: Companies are reaping the benefits from mobile CRM, field service and sales force automation processes with the latest Research In Motion (RIM) offerings. Read this white paper to learn more! Posted: 18 Feb 2010 \| Published: 18 Feb 2010 TOPICS: Application Development \| Application Development and Integration Services \| CRM \| Mobile CRM \| Mobile Device Management \| Mobile Workers \| ROI \| Sales and Marketing Software \| Sales Force Automation \| Smart Phones

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure sponsored by Qvidian WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide. Posted: 04 Aug 2011 \| Published: 04 Aug 2011 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Management \| Customer Data Management Software \| Sales \| Sales and Marketing Software \| Sales Information Systems