Referrals (Marketing) White Papers

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3 paths to more productive revenue capture in a changing interaction landscape
sponsored by TechTarget
WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
Posted: 08 Feb 2021 | Published: 08 Dec 2020

TechTarget

Bridge the Gap Between Business and IT with Red Hat JBoss BPM Suite 6
sponsored by Red Hat
WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
Posted: 18 Apr 2014 | Published: 30 Sep 2013

Red Hat

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Oracle Analytics for CRM, Sales, Marketing, and More
sponsored by Oracle Corporation
WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
Posted: 23 Oct 2013 | Published: 31 Dec 2011

Oracle Corporation

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Business benefits of ERP in the cloud
sponsored by Oracle Corporation
WHITE PAPER: This resource describes an enterprise-grade cloud offering that combines the power of Oracle ERP applications with the simplicity of the cloud. Read on to learn how this approach transforms back-office operations while offering flexible deployment, global security and performance, and more.
Posted: 08 Nov 2013 | Published: 28 Sep 2012

Oracle Corporation

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

ROI analysis: JBoss Enterprise BRMS Compared to Drools, the JBoss Community Project
sponsored by Red Hat
WHITE PAPER: Drools, a business rules management system (BRMS) created by members of the JBoss developer community, offers the innovation you need for early stage projects or proof-of-concepts. But when it comes to mission-critical applications, don't you want the assurance of SLA-based support, patches, and updates?
Posted: 12 May 2014 | Published: 31 Dec 2012

Red Hat

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions