eMarketing White Papers

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Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Mobile Optimization – It’s Now or Never sponsored by AT&T Corp WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience. Posted: 21 Sep 2011 \| Published: 21 Sep 2011 TOPICS: eBusiness \| eCommerce \| Mobile Device Management \| Mobile Payments \| Networking \| Wireless Computing \| Wireless Industry \| Wireless Internet \| Wireless Marketing \| Wireless Networks

3 paths to more productive revenue capture in a changing interaction landscape sponsored by TechTarget WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Personalized Marketing and Web Analytics sponsored by IBM WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. Posted: 01 Mar 2014 \| Published: 28 Feb 2013 TOPICS: Customer Data Management \| Customer Data Management Software \| Customer Retention \| Customer Satisfaction \| Data Analytics \| eCommerce \| eCommerce Software \| Marketing \| Personalization \| Web Analytics \| Web Analytics Software

Mobile Field Service: Better Collaboration with the Back Office sponsored by Epicor Software Corporation WHITE PAPER: This resource introduces an enterprise mobile field service strategy that gives you the power to receive and process work orders in the field, allowing you to be more responsive to customer needs and drive success. Posted: 05 Nov 2013 \| Published: 31 Jul 2013 TOPICS: Business Performance Management \| Business Process Management \| Business Processes \| Customer Satisfaction \| Field Force Automation \| Mobile Device Management \| Mobile Device Management Software \| Mobile Payments \| Mobile Workers \| Workflow Software

Websites are Dead. Long Live Digital Presence sponsored by Limelight Networks, Inc. WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence. Posted: 23 Jul 2013 \| Published: 31 Oct 2012 TOPICS: Content Delivery \| Content Management \| CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Customer Service Best Practices \| Marketing \| Online Advertising \| Online Marketing \| Web Content Accessibility \| Web Content Management \| Web Site Administration \| Web Site Design

6 Steps to Smashing Silos in Your Business sponsored by Teradata WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments. Posted: 16 Feb 2015 \| Published: 16 Feb 2015 TOPICS: CIOs \| CMOS \| CRM \| CRM Best Practices \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Literature \| Sales

Selling the Benefits of Business Process Management for IT and Business Stakeholders sponsored by OpenText WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business. Posted: 09 May 2014 \| Published: 09 May 2014 TOPICS: Business Process Management \| Business Process Management Software \| Business Processes \| Enterprise Content Management \| Information Governance

From Fear to Fortune: Lessons from Leveraging the Cloud sponsored by NetSuite WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points. Posted: 12 Feb 2014 \| Published: 31 Dec 2013 TOPICS: Business Management \| Business Performance Management \| Business Process Management \| Business Processes \| Cloud Computing \| Cloud Management \| Data Management \| Financial Management \| Financial Reporting \| Financing \| Forecasting, planning and budgeting software \| Global Economy \| Globalization \| Information Management \| SaaS ERP \| Software as a Service

Achieve process innovation through business process management sponsored by IBM WHITE PAPER: The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience. Posted: 07 Nov 2013 \| Published: 07 Nov 2013 TOPICS: Business Process Automation Software \| Business Process Management \| Business Process Modeling \| Business Processes \| Customer Satisfaction